Ford’s new 2015 F-150 concept has been turning a lot of heads lately. It made a surprise visit to the Cars and Coffee meetup in Irvine, CA right after showing at the Edmonton Auto Show. And according to Ford’s communications manager – the new Ford 2015 Atlas will go on a nationwide tour this year.
Many of the talking heads expect the Atlas to become the new 2015 F-150, but what name will it carry? Personally I like the new name, but regardless Ford’s timing is impeccable – with 2014 model updates from Chevy, Dodge, and Toyota the Atlas concept will keep Ford in the running, but will steal the limelight when its released. By the time the Atlas is released Ford’s competitors will have expended their time and energy competing against each other, leaving the Atlas all the room it needs to blowthe lid off the full size truck market. Or so we hope.
Ford has confidentially proclaimed that the Atlas is “the future vision for pickup trucks”, and it’s easy to see why. This new F-150 concept comes with a barrage of features that will are sure to impact the market in a big way. Just look at how the V6 EcoBoost dominated the market when it was first released – the second generation is sure to do the same. Continue reading