Ford stole the limelight at the North American International Auto Show in Detroit yesterday when they unveiled their Ford Atlas concept truck, which is rumored to take the F-150′s place in 2015. This is a clear response to GM’s 2014 Silverado, and it looks like Ford is taking their design to the next level. But like all concepts, the Atlas is still speculative and without a release date.
According to Ford’s press release the Atlas is designed with a purpose;
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
The interior features the latest design cues in comfort and utility. Lightweight leather allows extra legroom for rear passengers. Glove friendly instrument panels, and floating pods keep the interior functional and stylish.
Personally, I don’t see Ford replacing the entire F-150 line with this premium pickup. If anything, I see the Atlas replacing the Ford F-150 Platinum/Limited trim packages similarly to how the SVT Raptor replaced the SVT Lightning. What do you think Ford will do? Tell us below in the comments section!